Stories Senior Analyst

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Stories Senior Analyst

About the Role The Pursuit & Reputation Marketing Stories Team is seeking to hire a story specialist to provide program management support for ACN/Avanade Mid-Market Stories Program Pillar and Story Leads. This role entails managing multiple workstreams related to story development, management and both internal and external promotion, inclusive of story identification and selection, brand program management, data and metrics collection and reporting, assist with communications and story promotion, editorial calendar management, and assist with our central Stories repository (The Story Gallery). It will also include general editing and assistance with writing.

The story specialist will be a part of a growing global team based in Pursuit & Reputation Marketing, working with Avanade client account teams, marketing professionals, and business leaders across Avanade, Microsoft and Accenture to identify, support and promote our top Microsoft stories both internally and externally across a wide range of marketing channels, including advertising/paid media, social media, major brand moments/events, the Foresight app, thought leadership, the Stories portal page, Good Morning Accenture and Avanade Viva Engage.

The Story Specialist should possess a combination of strong English-language (comprehension, verbal and written) skills, as well as a strong attention for detail and the ability to collaborate effectively across multiple teams. This role works with a variety of levels including high-level stakeholders (including Accenture leadership) and will require the ability to identify and recommend stories for incoming requests - from awards and paid media to client sales support and events, analyst reports, thought leadership and internal communications. They will support project management activities for our advertising-related campaigns as well as support promotion plans for stories. Assistance with tools as well as helping to review story content will also be part of the role.

Key Responsibilities

Under the direction of a Stories pillar lead, the story specialist will:

• Collaborate with client account teams, story development and editorial leads, writers, and marketers on the strategic positioning, execution, and promotion of our best stories. Assist with the planning and coordination of multiple activities

including advertising, paid media, and organic social. Identify relevant contextual moments to promote specific stories.

• Participate in story interviews to begin learning about work and how our account leads talk about it. Identify relevant stories to substantiate advertising copy.
• Assist with the identification and prioritization of our best stories to be featured on Avanade.com, accenture.com and on the Avanade/Accenture/Microsoft Solutions Showcase in the Foresight app, working closely with our digital strategist.
• Support data reviews to help story leads determine ways to optimize or retire stories
• Accenture is a global company, and the story lead will need to work across time zones and with people from dozens of countries, working in English but notably with many non-native English speakers. Requires an awareness of cultural

differences and working styles. Will also need to work with the tools used to collect, maintain, and disseminate stories. Will need to operate effectively in a follow-the-sun model across global time zones to meet critical deadlines.

• Draft copy for a wide array of communications needs, such as emails to CALs/senior leadership, GMA and Viva Engage post copy, newsletter content, etc.
• Represent the Stories team on key and recurring internal calls/meetings including identifying and presenting relevant topics/updates to share with each audience.

Skills, Experience, and Education

• A demonstrated interest in editing and writing stories that focus on business, technology and are human-focused

• An inquisitive, want-to-learn mindset. A demonstrated ability to work effectively in complex, challenging stakeholder environments - sometimes with time sensitive timelines.
• A high degree of intellectual curiosity in the areas of business, management, and technology; with ongoing learning about our work, trends in the marketplace as well as industry and market impact.
• A high passion to identify promotion opportunities and create innovative new ways to get stories in front of our key stakeholders and clients.
• An ability to take direction and coaching from the program manager and story leads
• An ongoing desire to improve storytelling skills and business knowledge. A constant learner with curiosity to get to the best story
• Ability to use gen AI tools such as CoPilot and Writer as well as experience with Word and Excel essential; facility with PowerPoint, Monday.com, M+C PLAN and Initiate useful. Familiarity with web page design also useful.
• Understanding of strategic use of stories, a plus
• Understanding of research techniques; ability to dig for additional information.
• A willingness to learn new skills, adaptable and flexible (comfortable dealing with ambiguity and able to change direction quickly as circumstances change)

Experience

• Three or more years experience as supporting strategic programs.
• Experience writing/editing for digital channels is useful.
• Experience in advertising is useful.
• Experience with research is useful.

Education

• Bachelors degree

Preferred Skills:

• Broad overall business acumen and knowledge of Accentures area of business and overall business strategy.
• Deep understanding and ability to apply our brand
• Strong project management skills and high attention to detail.
• Passion for well-executed deliverables in support of Accenture business strategy.
• Ability to develop and apply creative solutions to complex issues.
• Ability to work autonomously and independently yet integrate appropriately with other areas within M+C and other areas within Accenture.
• Ability to manage multiple projects under tight deadlines.
• Experience in in Microsoft Office - including Excel, PPT, Word and Teams
• Demonstrated leadership in professional setting.
• Demonstrated teamwork and collaboration in a professional setting.

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How to Submit an Application:

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