Senior Manager

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It also won the awards for Best Theme Attraction at TTG Travel Awards 2017, Best Attraction Experience, Breakthrough Contribution to Tourism and Best Customer…...


National Gallery Singapore is a leading visual arts institution which oversees the worlds largest public collection of Singapore and Southeast Asian modern art. Situated at the birthplace of modern Singapore, in the heart of the Civic District, the Gallery is housed in two national monuments - City Hall and former Supreme Court - that have been beautifully restored and transformed into this exciting 64,000 square metre venue. Reflecting Singapores unique heritage and geographical location, the Gallery aims to be a progressive museum that creates dialogues between the art of Singapore, Southeast Asia and the world to foster and inspire a creative and inclusive society. This is reflected in our collaborative research, education, long-term and special exhibitions, and innovative programming. The Gallery also works with international museums such as Centre Pompidou, Muse dOrsay, Tate Britain, National Museum of Modern Art, Tokyo (MOMAT) and National Museum of Modern and Contemporary Art, Korea (MMCA), to jointly present Southeast Asian art in the global context, positioning Singapore as a key node in the global visual arts scene.

In 2020, the Gallery was the only museum in Southeast Asia that received a ranking in The Art Newspapers annual global survey of attendance at art museums, taking 20th place. In 2018, the Gallery was also the first museum in Asia to receive the Children in Museums Award by the European Museum Academy and Hands On! International Association of Children in Museums. It also won the awards for Best Theme Attraction at TTG Travel Awards 2017, Best Attraction Experience, Breakthrough Contribution to Tourism and Best Customer Service (Attractions) at the prestigious Singapore Tourism Awards in 2016 for its role in adding to the vibrancy of Singapores tourism landscape.

We offer job opportunities in our dynamic organisation. Working at the Gallery enhances and cultivates your love for the arts, and offers you a chance to be part of the Gallerys vision.


At National Gallery Singapore, we develop cultural leaders who make the world better. Our people are united by a shared belief in the power and necessity of art, and work together to create meaningful experiences for our visitors.

DESIGNATION : Senior Manager (Experience Design & Digital Services)


This is a newly created role that reports to Deputy Director of Visitor Experience within the Audience Experience Management division. This division comprises Visitor Experience, Integrated Marketing & Creative Services and Digital Ecosystem. The successful candidate will champion a seamless omni channel visitor experience, with a major in onsite user (physical) experience design, and collaborates with Integrated Marketing, to minor in curating online pre and post visit journeys and touchpoints. This role also has a remit in digital services as enablers for creating a frictionless journey to attract, delight & retain our visitors.

This role is premised on INSPIRING STORIES, CREATING CURIOSITY and A MOVING EXPERIENCE for all our visitors.


Experience Design: Omnichannel Online/Offline Visitor Journey Design & Management

  • Design user experiences using participatory and iterative design techniques, including observational studies, visitor interviews, focus group discussions, usability testing, and other forms of requirements discovery.
  • Further evolve the visitor experience to deliver personalized, differentiated visitor journeys, including the development of customized itineraries/product bundles which cut across the different product lines of the Gallery (exhibitions, public programmes, curatorial programmes, education/family programmes, tours, F&B experiences) and 3rd party partner offerings
  • Create user flows and prototypes to effectively conceptualise and communicate detailed interaction behaviours.
  • Maximize every customer service interaction, deepen visitor engagement, build loyalty, and drive value over customers lifetime.
  • Establish and maintain efficient and effective customer service processes across channels to ensure any concerns are addressed and resolved in a timely manner.
  • Work effectively with cross divisional teams spanning Curatorial, Programs, Integrated Marketing, Business Development, and IT to influence improvements on customer experience.
  • Build and nurture strong relationships with key stakeholders, advising operational considerations for online to offline operations processes.
  • Review industry best practices and use visitor insights and analytics to identify organisation-wide improvement opportunities.

Digital Services

  • Lead & drive best practice for building & operationalizing gallery-wide digitalization efforts working in concert with Digital Innovation Team
  • Develop & lead gallery-wide implementation efforts for new e-commerce & microservices capabilities that will be integrated with current and new ticketing/tours, experiences, eCMS/CRM platforms
  • Lead & collaborate closely with Integrated Marketing team to build and manage business processes for integrated content marketing, product/segment marketing campaigns to achieve key business outcomes & KPIs.

  • Degree in business, marketing, hospitality, tourism, retail management or other related specializations.
  • 6 to 8 years of relevant experience in the leisure/lifestyle sector, such as an established attraction/ retail/ hospitality/arts & cultural outfit.
  • Demonstrated competencies in integrating onsite and online touchpoints as it relates to user experience design & digital interfaces essential.
  • Strong subject knowledge in operations, with prior experience in managing or supporting front of house operations specifically but not limited to ticketing and tours.
  • Exceptional interpersonal, organisation, analytical skills as well as effective oral and written communication skills
  • Demonstrated competencies in project management with effective time management skills.
  • Systematic, analytical, and strong in operational process design and execution.
  • A team player who is resourceful, hands-on, detail-oriented, and able to manage multiple projects simultaneously; ability to multi-task and prioritise; takes initiative and is assertive when required; is meticulous and detail-oriented.
  • Flexibility to work nights, weekends and in accordance to operational schedules when needed.

Information :

  • Company : National Gallery Singapore
  • Position : Senior Manager
  • Location : Singapore
  • Country : SG

How to Submit an Application:

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Post Date : 21-04-2024