Head of Sales


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Location: Brussels (hybrid)Reports to: Chief of StaffTeam: Sales Managers, Indirect Sales Agents, Marketing Manager and Customer Service ManagerContract: Full-timeWhy PaynovateAt Paynovate, we're scaling fast in the complex and high-potential world of payment solutions. We operate in a fast-paced fintech environment where products evolve, documentation is sparse, and opportunity comes to those who create clarity in chaos. We're not looking for someone to maintain a system—we're building it. And that's where you come in.Your MissionYou're not stepping into a system—you're here to elevate it.As Head of Sales, your mission is to lead our commercial strategy while enhancing what's already in motion. With a revamped pipeline and Hubspot (our CRM) already in place, you'll jump in from day one: sell alongside the team, bring structure where it's needed, and sharpen our go-to-market engine.This role is for a strategic builder and bold operator—someone who thrives in action, drives clarity through collaboration, and leads with impact. You'll bring the mindset of a scale-up leader: hands-on, fast-moving, and laser-focused on growth.What You'll DoLead and grow the commercial engine
  • Drive sales across our B2B2C model, focusing on agent/distributor channels Sell actively with the team while refining pipeline performance, deal velocity, and client conversion
  • Identify, test, and scale opportunities in international markets—travel expected (e.g., Dubai)
  • Build and structure local sales teams mid-term to support regional expansion
Shape a smarter sales strategy
  • Enhance existing CRM practices (Hubspot) and lead the development of a structured sales operating model
  • Build and implement a scalable Business Intelligence layer: sales dashboards, market performance tracking, and predictive insights
  • Collaborate with Finance and Strategy teams to define commercial business cases, size opportunities, and prioritize actions
Bridge Product, IT & CX
  • Act as a business translator between Product, Tech, and the Market—help prioritize and launch high-potential features based on client feedback and commercial value
  • Collaborate with Product and IT to assess the impact of upcoming roadmap items
  • Partner with Marketing to shift focus from product-only messaging to customer experience-led engagement, across landing pages, campaigns, and sales enablement materials
Build cross-functional momentum
  • Align with Legal, Ops, Support, and Compliance to ensure smooth onboarding and lasting client satisfaction
  • Champion a collaborative, data-driven and entrepreneurial sales culture
Who You Are
  • You don't need to come from the payments sector—we value your ability to build, lead, and scale above industry familiarity
  • You bring sharp business acumen, can craft and defend commercial business cases, and collaborate with product/IT to prioritize high-impact initiatives
  • Fluent in English; French and/or Dutch and any other EU and non-EU languages is much appreciated!
  • Must-have :
    • You've built and led sales teams in scale-ups—ideally managing 5–10 people in fast-paced, high-growth environments
    • You're a strategic builder and bold operator: able to shape structure from scratch and still thrive when things aren't yet figured out
    • You know how to balance strategy and execution—selling with the team while building long-term capabilities
    • You're data-literate: you know how to build and use business intelligence tools (e.g., Hubspot, dashboards) to inform decisions and track performance
  • Nice-to-have :
    • You've worked with indirect sales models (agents/distributors) and understand how to grow and activate partner networks
    • You're confident navigating international business development—with experience in launching or scaling sales teams across regions (EMEA/MENA a strong plus)
What's in it for you
  • A front-row seat in one of Europe's most dynamic fintech sectors—where complexity meets innovation
  • Real impact from day one: we move fast, value ownership, and trust you to lead
  • Smart, driven teammates who collaborate hard and laugh harder
  • A hybrid, flexible work setup that respects your time and your life
  • A solid package: ✔ 32 days of paid time off   ✔ Mobility budget & meal vouchers   ✔ Group & Life Insurances + Hospitalization, Ambulatory and Dental Insurance ✔ Homeworking allowance
  • Super-easy accessible offices at the heart of Brussels (Central)
This isn't just a job. It's a chance to build something that matters—with the freedom and support to grow with it.

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