Senior Brand Strategist
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JOB LEVEL
P50EMPLOYEE ROLE
Individual ContributorThe Opportunity
As a Senior Brand Strategist, you will be responsible for developing, maintaining, and evolving the way our brands go to market. With collaboration across teams to drive the most compelling, differentiating brand strategies, you will be responsible for long-term success and accountable to a variety of initiatives around the Adobe organization relevant to these brands.
What you'll Do
In partnership with cross-functional marketing teams, develop core brand strategies and positioning documents that inform product strategy, naming, partnerships and sponsorships, brand marketing, social activations, and more.
Lead the creation of campaign creative briefs for internal and external teams, ensuring that each marketing initiative ladders up to a cohesive strategy.
Develop names and naming architectures for new products, features, programs, events, and other business-leading initiatives that position Adobe at the forefront of the industry.
Develop brand architecture and gain alignment across the organization to ensure Adobe goes to market in the most coherent, progressive manner. Advise on the evolution of this architecture as new brands, products, and technology initiatives are developed.
Be the primary advocate for our audiences, ensuring that strategies are designed with them in mind.
Partner with our Consumer Insights team to design and conduct research that expands our understanding of the audiences we reach and ensure that all our work is backed by concrete qualitative and quantitative insights.
Partner with our Brand Measurement team to quantify the impact of our work, developing narratives that communicate the collective value of our marketing initiatives.
What will help you succeed
Deep experience in strategic development in an agency or in-house setting.
Experience leading all aspects of brand strategy for sub-brands within a larger brand architecture, preferably on mass-market consumer brands.
Fluency in consumer insights research and brand measurement, with the ability to interpret and define implications of research as it pertains to each portfolio brand.
Great cross-functional communication and collaboration skills, and the ability to translate complex critical thinking into simple, focused narratives that can travel across the organization.
Experience working with creative teams and/or creative agencies to develop provocative, breakthrough work on brands in rapidly-evolving categories.
Exceptional problem solving skills, with experience leading projects with minimal oversight.
B2B and B2C experience preferred.
Adobe is an intensely creative environment; we're looking for strategists who take the work seriously, alongside a healthy dose of levity.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We're glad that you're pursuing a new opportunity at Adobe!
Put your best foot forward:
1. Update your Resume/CV and Workday profile - don't forget to include your uniquely ‘Adobe' experiences and volunteer work.
2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you're interested in.
3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is proud to be an
Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email
**************@adobe.com or call (408) 536-3015. #J-18808-LjbffrHow to Submit an Application:
After reading and knowing the criteria and minimum requirements for qualifications that have been explained from the Senior Brand Strategist job info - Adobe Systems GmbH San Francisco, CA above, thus jobseekers who feel they have not met the requirements including education, age, etc. and really feel interested in the latest job vacancies Senior Brand Strategist job info - Adobe Systems GmbH San Francisco, CA in 2025-06-05 above, should as soon as possible complete and compile a job application file such as a job application letter, CV or curriculum vitae, FC diploma and transcripts and other supplements as described above, in order to register and take part in the admission selection for new employees in the company referred to, sent via form this bottom.
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