Analyst-Senior
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Job Summary Client is seeking an experienced Digital Analyst to join our Digital team, focusing on optimizing and measuring our online and digital channels. This role requires a deep understanding of Adobe Analytics and Tealium Tag Management, with experience using Tableau to communicate actionable insights to business stakeholders. The ideal candidate has a strong analytical background, a passion for data-driven decision-making, and the technical skills to deploy, configure, and monitor digital tags and analytics tools.
Target Years of Exp: 5+
Top 5 Must Haves:
- Exp with Tealium
- Extensive experience with Adobe Analytics
- Deep understanding of purchase funnels and buy flows
- Exp with Tableau or other data visualization tools
- Understanding of tagging, segmentations, modals, and event management
- Data Collection & Tag Management:
- Oversee implementation, configuration, and management of tags and tracking through Tealium.
- Ensure all digital properties are accurately tracked, monitored, and measured.
- Collaborate with development, UX, and marketing teams to design and implement tracking solutions that support business objectives.
- Digital Analytics:
- Utilize Adobe Analytics to monitor website traffic, user behaviors, conversion rates, and other key performance metrics.
- Create reports, dashboards, and ad-hoc analyses to track performance, identify trends, and inform strategies.
- Support A/B testing and personalization initiatives by providing detailed analysis and insights.
- Data Visualization & Reporting:
- Design and maintain Tableau dashboards to deliver insights and track KPIs for digital properties.
- Present complex data in a visually engaging way to help non-technical stakeholders understand key findings.
- Work closely with cross-functional teams to translate insights into recommendations for optimization.
- Optimization & Insights:
- Perform deep-dive analyses on customer journeys, funnel performance, and engagement patterns to uncover opportunities for conversion optimization.
- Provide actionable insights to improve user experience, increase conversion rates, and drive strategic initiatives.
- Stay up-to-date with the latest industry trends and tools in digital analytics, tag management, and visualization.
- Bachelor's degree in Business, Marketing, Analytics, Information Systems, or a related field.
- 5 years of experience in digital analytics, preferably with extensive Adobe Analytics expertise.
- Hands-on experience with Tealium or similar tag management systems.
- Proficiency in Tableau or a similar data visualization tool; ability to design dashboards that tell a story and drive action.
- Strong analytical and problem-solving skills with attention to detail.
- Ability to translate business objectives into actionable data and analytical strategies.
- Excellent communication skills with the ability to convey insights to technical and non-technical audiences.
- Knowledge of JavaScript, HTML, CSS, or other web development technologies.
- Familiarity with A/B testing tools and methodologies.
- Certification in Adobe Analytics, Tealium, or Tableau is a plus.
How to Submit an Application:
After reading and knowing the criteria and minimum requirements for qualifications that have been explained from the Analyst-Senior job info - Eteam Atlanta, GA above, thus jobseekers who feel they have not met the requirements including education, age, etc. and really feel interested in the latest job vacancies Analyst-Senior job info - Eteam Atlanta, GA in 2025-06-28 above, should as soon as possible complete and compile a job application file such as a job application letter, CV or curriculum vitae, FC diploma and transcripts and other supplements as described above, in order to register and take part in the admission selection for new employees in the company referred to, sent via form this bottom.
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