Product Marketing-Associate Director
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You want more out of a career. A place to share your ideas freely — even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.
At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.
Building on our commitment to connect people with quality experiences that offer the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising eight distinct brands, is meticulously organized and designed to address specific market segments and distribution channels to maximize reach and impact.
Total Wireless & Verizon Prepaid: At the forefront, we have Total Wireless and Verizon Prepaid, our flagship brands available at Verizon exclusive and/or national/retail stores. Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total Wireless is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.
Straight Talk, Tracfone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.
Visible: Visible caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.
Visible: Carving out a niche of its own, Visible shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research's prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.
SafeLink: SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.
Join the team that connects people with quality experiences that give them the best value in wireless.
What You'll Be Doing...As the Associate Director of Brand Management for Visible, you will lead a team to define winning growth strategies for Visible to ensure its continued success within the Verizon Value Portfolio. You will be diving deep into business performance, consumer insights, and the competitive landscape to design and launch new, innovative value propositions, products, and promotions. You and your team will be at the forefront of this digitally centric brand - driving excitement, passion, change, and growth.
Responsibilities:
Strategy
Owning the Visible brand growth strategy and roadmap that outlines new value propositions, products and promotions.
Aligning Verizon Value Organization (VVO) leadership to brand strategies designed for growth of the Visible business while also driving customer retention and churn improvements for the brand.
Being responsible for the identification of growth target segments for Visible, grounded on customer research to understand and unearth relevant pain points and insights that will lead to stronger value propositions.
Continuously working closely with the research and insights team to stay close to consumer insights, industry trends, and competitive threats.
End to End Management
Developing a strong partnership among all VVO functions (Business Analytics, Finance, Marketing, Distribution, Legal, Operations, Base, etc.) and continuously communicates brand strategy, objectives, targets, and initiatives to drive cohesive cross-functional plans that result in brand growth.
Keeping a meticulously close pulse on business performance and leads cross-functionally the holistic analysis of business performance across sales and marketing; proactively initiates necessary teams to optimize programs or develop new initiatives to meet necessary targets.
Provideing strategic brand counsel to guide decision-making within cross-functional strategies that impact that brand.
Roadmap & Big Rocks
Identifying key growth initiatives (Big Rocks) for the year and continuously optimizes to ensure initiatives are current to target segment needs and business priorities.
Leading the Visible Brand team in the definition of business assumptions and business rules for all proposed growth initiatives, inclusive of leadership alignment and approval.
Developing high quality briefs to all necessary stakeholders and is directly responsible for the overall execution and performance of key initiatives.
Working with Integrated Marketing to secure necessary marketing support for key initiatives and closely partner to ensure visibility of marketing plans.
Being directly responsible for ensuring end to end launch of key initiatives are sound and in strategic alignment to overall key objectives.
People
Cultivating a positive winning mindset for the brand within the team and partners.
Sharing a contagious passion and excitement for the brand and business that motivates partners to engage.
Being dedicated to nurturing and developing their respective team.
Ability to adhere to a hybrid schedule in office that includes assigned office days (VVO in office days are Tuesday, Wednesday and Thursday).
What we're looking for...You'll need to have...
Bachelor's degree or four or more years of work experience.
Eight or more years of relevant work experience.
Experience in brand strategy.
Has a rich understanding of digital and growing digital trends.
Exceptional communication, storytelling data, and interpersonal skills.
Proficiency in Google Suite and MS Office.
Even Better If You Have one or more of the following…
MBA.
Understanding of Verizon processes and systems.
Experience in telecommunications or CPG.
Strong project management skills, efficient multi-tasking is vital to success.
Experience managing and influencing client relationships at the senior executive level. Ability to present and interact with all levels of management.
Impeccable managerial skills, excellent communication skills, and executive presence.
Presented findings and insights targeted to what that audience cares about (up to the executive level). Ability to influence without direct authority.
Where you'll be working
In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager. Scheduled Weekly Hours40 Equal Employment OpportunityVerizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
Benefits and CompensationOur benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours. The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $125,500.00 - $219,000.00.How to Submit an Application:
After reading and knowing the criteria and minimum requirements for qualifications that have been explained from the Product Marketing-Associate Director job info - Verizon New York City, NY above, thus jobseekers who feel they have not met the requirements including education, age, etc. and really feel interested in the latest job vacancies Product Marketing-Associate Director job info - Verizon New York City, NY in 2025-07-31 above, should as soon as possible complete and compile a job application file such as a job application letter, CV or curriculum vitae, FC diploma and transcripts and other supplements as described above, in order to register and take part in the admission selection for new employees in the company referred to, sent via form this bottom.
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